A Corporate Social Media Policy: Do You Really Need One?

People are always asking me to write more often, well here i go, I searched for some information on ‘brand marketing’.

Talk directly to the media (those discussions should be referred to the corporate marketing department) … At Best Buy, we are very committed to being an open and transparent brand, as we believe this builds trust,…Therefore, the content is not directly controlled by your company as it would be in the case of your official corporate marketing materials (Web site, collateral p ieces, advertisements, etc. ). Therein lies the potential risk. … rather, to protect the company from liability and brand damage….

I decided to blog this result under ‘Search engine optimization’. Let me know what you think of this…