Is product placement doomed by the recession?

Today I was digging for some info on ‘advertising’ and came across the following section:

… advise on ways to maximize the return on investment for advertising, and… … even remember what companies they were!), but I didnt know that the whole concept of product placement as a viable advertising vehicle was going to go away….But its hard to continue to advertise when theres no money to spend. How to solve it?…I find some of my clients in a similar position: unable to make more money, but unable to advertise to bring new clients in….

What do you say? Please post a comment, thanks!